Empress Stationery
Marketing Tactics:
Instagram, Website, Newsletter, Automation, Press, Influencers
The Client
Empress Stationery offers a modern take on a traditional aesthetic with their carefully curated collections, creating a special paper collection for every special occasion. Whether you’re a newly engaged bride ready to begin your paper process, a new mama welcoming your little one, or a hostess planning the soiree of the season, their classic options infused with a breath of fresh air create pieces that you’ll love for a lifetime.
The Pain Point
Jessica and her team had created a strong and established brand with a very loyal following. However, Jessica was ready to start thinking ahead about how to continue to grow the brand in the most strategic way. Was there a way to book more brides? Could they convert past brides into a continued client? She was ready to learn more!
How Fetch Helped
We worked with Empress to design a strategy and plan that catered to potential, current and past clients, allowing the brand to reach new clients while also engaging those who had already fallen in love with the brand. The goal was to showcase their beautiful work while also educating on the process and unique details through positioning and language. Then, we engaged MModern to create a new website for Empress that clearly communicated their unique offerings and made the ordering process simple and easy.
The Results
“Ever since I started following your plan, I have booked at least 9 calls every Wednesday, sometimes more than that! The best part - we are booking every single one of them!”
- Jessica Hinton
