Why Pinterest Marketing Shouldn't be Overlooked

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People often use Pinterest when they’re actively considering what to do or what to buy next, but it’s more than DIY hacks and outfit inspiration… Pinterest is a powerful search and discovery platform that just might be the missing piece of your online marketing strategy!

 So, why use Pinterest for business? We have outlined a few reasons for why Pinterest Marketing shouldn’t be overlooked!

 1. For starters, it’s a great social resource to showcase your brand and the products/services you offer to an engaged marketplace that’s ready to purchase.  Every idea and image is represented by a pin, which helps users find out more information about a product for potential buy.

 

2. The ability to easily add links is what sets Pinterest apart from Instagram as a powerful marketing strategy! When using Pinterest for business, you should always include a link to your website with each pin – this could include a blog post or your company’s website. This feature shows how Pinterest is great for driving sales and traffic.

3. As a brand or business, creating boards of topic areas is an effective way to organize your pins so your audience can easily search and find the information they’re looking for.  Following other boards that relate to your business or creating group boards are other ways Pinterest helps to build and maintain an engaged online community.

 

 I challenge you to take a look and discover who is using Pinterest as a business tool! I think you will be surprised by the number of big brands that have this tactic in their marketing tool kit. If Pinterest isn’t part of your online marketing strategy but your potential customers are, then what are you waiting for? Start pinning today!!

Mary Claire Sweatt