Susan Gorton Pottery
Marketing Tactics:
Instagram, Facebook, Pinterest, Website, Newsletter, Influencer, Press, Events
The Client
Susan Gordon is a collection of timeless creations brought to life by handcrafted modern, feminine, and refined details. Each product that Susan and her team create is thoughtfully made to bring beauty and life to everyday tasks. With the aesthetic of being classic at the core but purposefully ever-evolving, Susan’s collection of handmade pottery and jewelry has quickly grown and evolved to become so much more.
The Pain Point
Susan Gordon was consistently in the top 1% of sales on Etsy, selling out most items during each Friday’s restock. Susan and her team knew they had the demand from the community to create and sell more pottery, ultimately increasing their bottom line. However, they were unsure of exactly how to both cater to the demand while also focusing on continuing to grow the brand’s reach through social media.
How Fetch Helped
We set a goal to transition off of Etsy to Susan’s own Shopify website, allowing the brand to have more control over the pottery sales and prioritize the education of the brand and its aesthetic. Moving off of Etsy meant that the brand no longer had the marketing efforts and exposure from Etsy, and we needed to create a strategy and plan on how to continue to engage and convert potential clients through this new sales channel.
The Results
Client Testimonial
"When I first hired Fetch in 2019, my business had just started to really take off and my team and I were gearing up to make some major transitions (opening a new store in Homewood, transitioning off of Etsy). Chelsey helped me streamline my goals by providing me with tools that opened my mind to new possibilities, all while protecting the integrity and core values of my brand. She understood exactly what I wanted and helped create a roadmap to get there. She is thorough, kind, encouraging, and goes above and beyond my expectations. Her expertise and cutting-edge understanding of the ever-changing social media landscape has kept our strategies current without feeling like we are chasing fleeting market trends. If you are ready to uplevel your marketing and overall company strategy, I would highly recommend working with Fetch." Susan Gordon