The Frances Flair
Marketing Tactics:
Instagram, Pinterest, Website, Partnerships, Giveaways, Press
The Client
The Frances Flair is a lifestyle brand created by Ragan Cain to inspire people to take advantage of all that life has to give. Through Ragan’s stylish, classic, and colorful musings, she hopes to inspire herself and others to live presently and with a little bit of flair.
The Pain Point
After turning 40, Ragan made the decision that she was going to live her life fully in the present - not waiting for a special occasion to look and feel her best, but by allowing and encouraging herself to do so every day. It was through this decision that The Frances Flair, most often referred to as her “post-40 alter ego” was born. However, Ragan was unsure of how to turn the concept of The Frances Flair into a brand that could grow and inspire the community she sought to reach.
How Fetch Helped
With the help of brand designer, Holly Hollon, and web designers, MModern Web Design, we worked to turn the concept of The Frances Flair into a lifestyle brand with strong positioning, branding and website. These different marketing elements allowed Ragan to have a place to share her unique musings in a strategic way that could lead to more partnerships and opportunities for the brand down the road.
The Results
“The Frances Flair would not exist without the team at Fetch Marketing. Chelsey and her team have helped me bring my vision to life as well as help me execute that vision day to day. Chelsey has pushed me out of my comfort zone more times than I can count, and I am always glad she did!”
- Ragan Cain
